Home » There Was Once A Company That Literally Dragged Cars From The Junkyard And Turned Them Into New Trucks
- ByJason Torchinsky
- May 12, 2023
- 4:48 pm
- 69 Comments
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Modern carmakers sure like to talk about how “sustainable” they are now. And, yes, that’s an admirable goal! It’s great to think about cars throughout theirentirelifespan, from when they go from rolls of sheet steel into stamping machines at a factory, throughout their life of hauling you places and listening to all of the intimate conversations you have inside them, to eventually ending up rusting away in a junkyard before being melted down and turned into soup cans, if we’re lucky. There was one automaker that I can think of that was far, far ahead of the curve on this. They were the very first and perhaps onlyautomaker ever to base a business model on the idea ofupcycling, that is taking something already discarded and doing something new with it. What they took were entire chassis from junkyards, and then refurbished those chassis and used them as the basis to build new pickup trucks and a few SUVs. The company was Powell, and I haven’t been able to stop thinking about this company for days.
I think my interest in Powell was re-ignited when I found this post from the Petersen Museum archive that featured a number of pictures of Powell’s strange Compton, California factory that I’d never seen before. The Petersen gave me rights to use some of these photos, so I’m really excited to share them with you, because even though I’d heard or read how the business model of Powell was to comb Southern California junkyards for scrapped 1941 Plymouths, and use those chassis as the basis for their Powell Sport Wagon, which was a sort of confusing name, as it was a truck, not a station wagon. I guess a pickup is close to a wagon in the traditional, pulled-behind-a-little-kid sense of a wagon?
Look at that picture up there! You can see them pressure washing the zombie Plymouth chassis, in what looks like the first stages of refurbishment. There’s drums full of parts that could either be discards, or maybe evaluated/refurbished parts that could be installed on the chassis? They seem to be too organized for just scrap, as you can see in that big pile of A-arms there and some driveshafts behind them. But I’m just guessing.
What these pictures showed me was the meticulous process and preparation given to those junked chassis; they were completely disassembled and evaluated, with parts that didn’t meet Powell standards scrapped and replaced with service parts or other salvaged-but-good parts. Keep in mind, this is in the mid 1950s, so these chassis weren’t all thatold, really, only about 16 to 18 years old. Plus, it was Southern California, so it’s not like rust was that big a deal, either. The Plymouth was a good choice, as it was known to be a robust, well-built and engineered chassis, and Chrysler sold over 500,000 of them in 1941, so supplies should have been plentiful.
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Let’s just pause a second and think about this some more, because I think it’s worth it. Just imagine if an up-and-coming, lower-volume truck maker like Rivian or Canoo made an announcement that from now on they’re going to be building all their new EV trucks by buying all the junked 2007 Ford Crown Victorias they could find and using those chassis, after refurbishment. Everyone would lose their lettuce, but if you actually stop and think about it, it makes a hell of a lot of sense, especially if your goal is to make an affordable truck, which is precisely what Powell’s main goal was.
Channing and Hayward Powell, the Powell brothers, wanted to build what they said would be “America’s 1st car produced to sell below $1000,” and looking at ads of the era, they seemed to have pulled it off:
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In today’s money, $998.87 equates to about $11,140.45, and for comparison, the average price of a pickup truck in America today is almost $60,000, so, yeah, I’d say the Powell Bros succeeded. Aside from starting with a salvaged chassis, Powells were designed with so many other cost-cutting measures in mind. Body panels were designed to have no compound curves (save for the roof) so no complex stamping machines were needed. Basic materials like diamond-plate steel were used for some panels, like the rear and the tailgate, early production bumpers were just planks of wood, and the bench seat was just foam, no decadent and expensive springs inside there. What are you, royalty, that you need your ass suspended on springs?
The front end was fiberglass, made by a nearby boat maker, and the instrument clusters seem to have been just whatever Plymouth salvage or service parts were cheap and available. I say this because on most pictures of Powells I’ve seen, they vary pretty wildly. Nothing was custom-made, if it could be helped. Grille chrome trim strips were actually door trim from a Ford. All the glass was flat, and the engines that made it all go were also salvaged and completely re-built inline-sixes from Plymouth (usually) as well.
I spoke with the curator of the Petersen Museum, Leslie Kendall, and he described the Powell factory as being an assembly line of sorts, but one that moved at a tempo of a truck going from one “station” to another at a pace measured in days instead of the usual minutes. Still, despite the leisurely rate, about 1,170 Powell Sport Wagons were built, with most being trucks, but about 200 were Wagoneer-like enclosed SUVs, and there was even a prototype camper built, with all kinds of flaps and swing-out and up sections:
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What Powell Sport Wagons were best known for, I think, was an optional feature they had: tubes. Specifically, in the bedsides of the truck, you could specify one or two long, cylindrical drawers where you could store fishing poles or rifles or javelins or six-foot party subs or whatever long, narrow things you needed to carry. In our current era of under-bed storage lockers and inside-tailgate storage and all kinds of clever hidden truck compartments, Powell can be seen as a real pioneer.
In this photo you can clearly see that the rear is made up of no-skid diamond plate steel, and you can see the tube-like drawer extended; this truck only had one specified. Also interesting is the spare wheel compartment under the bed, accessible by removing that rectangular panel.
There’s around 109 surviving Powells, and while they’re not terribly well-known even among gearheads, I think they’re due for some newfound relevance. As really the only true example of automotive recycling on a significant scale, I feel like there’s lessons to be learned here, especially in our upcoming era of skateboard-chassis’d electric cars. Will there be a neo-Powell in 2055 that takes Tesla skateboards from the 2030s and 2040s, slaps in new batteries and a rugged, simple pickup truck body, and sells it for dirt cheap? Probably not, but a boy can dream.
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The Ultracrepidarian
4 days ago
Jason, you should revisit your other article on how expensive it is to repair a slightly damaged Rivian or other EV.
Well lets say someone did get a fleet of Crown Vics to rebuild and modernize as something else. The price would have to be significantly lower than a new car or even a CPO and I don’t see that happening. So the time for this type of repurposing is over except for really desirable classic cars.
Janek PL
5 days ago
Great way to reduce wastefulness!
There is a company in Poland with somewhat similiar working principles, but for totally other reasons, and costs. It is “Defender Factory” that sells fully refurbished Land Rovers, using donor cars mainly for VIN number, so there is no need to be compliant with today’s emission and safety regulations for new cars.
Here is their website in polish: https://lr.pl/defender-factory/o-defender-factory
And about company in english: https://forum.lr.pl/defender-factory-en
Most important in parts from their description:
We do not replace parts; we assemble a new car from scratch, just as in a factory. In older models, one usually needs to start with a new, galvanised frame.
We assemble a new car from new or reconditioned components (often old but good, better than new ones from current production). The “donor” gives us the VIN and registration certificate. They get a new car, only with the difference that the car’s registration document contains the year of manufacture of the “donor” car.
Models 90 and 110 (regardless of the body version) cost EUR 59,000 net. 130-inch models cost EUR 69,000 net. This applies to cars with diesel engines. Original models with V8 petrol engines (and we only work with originals) can be a lot more expensive, it depends on acquiring the right, original “donor”.
1
Black_Peter
5 days ago
the average price of a pickup truck inAmerica today is almost $60,000,
Seriously? I think I knew this but it’s still shocking. That’s $5,000 in 1955 dollars and the median income was $4,400. Today the median income is around $67k meanwhile in 1955 the Ford F100 started at $1,460.. I have no idea what I’m trying so say, but there it is.
It seems to me these were work trucks, take a look at white work trucks in your area and you will see them outfitted with large open tubes or capped off PVC, these are for pipes, spirit levels, or various other work related items. So the tubes plus the no nonsense styling and creature comforts tells me the target audience was really plumbers, tradesmen, construction workers etc.
4
4jim
5 days ago
Safety and emissions laws would make this hard to do today. Still very cool idea!
2
awesomeaustinv
5 days ago
Reply to 4jim
Yeah safety would be difficult, but I’m sure there are plenty of emissions-compliant crate engines out there that could be swapped in without too much trouble. Even with EVs, one could probably rig up a simple range extender generator and convert worn-out EVs into cheap hybrids!
1
awesomeaustinv
5 days ago
Reply to awesomeaustinv
I could see a cottage industry of stuffing little generator engines in the frunks of worn-out Teslas and F-150 Lightnings and such… cheaper than replacing a battery, and even if the engine isn’t powerful enough for sustained driving, it’d let you recharge anywhere you can get fuel.
M0L0TOV
3 days ago
Reply to 4jim
I dunno, some manufacturers have gotten away with glider chassis for semi trucks. This way, they can skirt EPA restrictions: https://www.fitzgeraldgliderkits.com/what-is-a-glider-kit/
JDE
5 days ago
the styling kind of predated the eventual normal of trucks, I see a lot of Studebaker Champ in that design. That being said, imagine if they had gotten a hold of a bunch of military surplus deuce and a halves and transplanted the Hercules JXD engine instead, maybe even pulled the 6.6 to 1 t case and started the true offroader experience before or maybe at the same time GM contracted Napco to do it for them.
bertfrog
5 days ago
Love the idea but…
I hate to put a damper on it, but the biggest problem can be summed up in two words “labor intensive”.
In the 1950’s There were lots of mostly men looking for work after World War II. Manufacturing was labor intensive and done widely across the country.
Today it would be very hard to find cheap enough labor. People are needed to do the teardown of the old cars and the rebuild of the new cars that essentially has to be done entirely by hand. Unfortunately nearly all manufacturing these days is done with computer-aided design and robots with the business executives not wanting to hire huge numbers of workers.
Wait a minute…if this was a real thing and could pay men and women a decent middle class wage with benefits, this could turn around a decades long problem of erosion of the non-college educated middle class…
Unfortunately, not likely in this country.
1
JDE
5 days ago
Reply to bertfrog
I mean, to be honest the Lordstown endurance looks an awfully lot like a 5 year old Chevy truck was pulled from the junk yard tarted up with a grill and the gas V8 transplanted with a battery and electric motor.
Considering the EV craze being pushed down everyone’s throat, the fact that some of these at this point fairly well established electric conversion places has not started simply pulling decent cars with blown motors from the scrap yard and converting them to sell, just solidifies your thought about potential profit not being there.
I would happily drive let’s say an 1980’s bi-turbo Maserati if it had either the magna motor axle or even a tesla swap kit in the engine bay….but if the price was over 20K it might be hard to finance or justify unless it had 3 year warranty at the very least.
2
TxJeepGuy
5 days ago
I’m just disappointed one of them isn’t named Herb
4
Dan Bowermaster
5 days ago
Reply to TxJeepGuy
Hat tip!
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FAQs
Why was the Model T so popular? ›
Conceived by Henry Ford as practical, affordable transportation for the common man, it quickly became prized for its low cost, durability, versatility, and ease of maintenance.
What did Henry Ford invent? ›The Model T was introduced to the world in 1908. Henry Ford wanted the Model T to be affordable, simple to operate, and durable. The vehicle was one of the first mass production vehicles, allowing Ford to achieve his aim of manufacturing the universal car.
Who made the first car to be sold to the common man in the US? ›On October 1st, 1908, Henry Ford's “Model T” went on sale for the first time. Priced at just $825, the Model T was the first automobile designed for the masses.
Did they have cars back then? ›Mass Produced Gas-Powered Cars Corner the Market (1890s-1930s) While some of the very first cars were powered by steam engines, dating back to the 1700s, it was Karl Benz in 1885 who invented the first gas-powered car, which he later received a patent for in 1886.
How much is a Model T Ford today? ›Wild but true: In 1925, a Ford Model T cost $260, or ~$4,400 in today's dollars. The avg new car today costs ~$48,000. Of course today's cars provide lots of stuff that a Model T doesn't: A/C, infotainment, airbags etc. Still, note how proudly Ford describes the price of a Model T falling 2/3 from 1908 to 1925.
How fast did a Model T Ford go? ›The engine generated 20 horsepower and propelled the car to modest top speeds of 40–45 miles per hour (65–70 km/h).
What is the oldest Model T? ›Summary. This is the Ford Motor Company record of the very first Model T which was assembled on September 27, 1908 at the Piquette plant in Detroit. The production card lists it as Model 2090, car #1. It had 4 cylinders, 2 levers (the second for reverse) and 2 foot pedals.
What was the 1st car ever made? ›On January 29, 1886, Carl Benz applied for a patent for his “vehicle powered by a gas engine.” The patent – number 37435 – may be regarded as the birth certificate of the automobile. In July 1886 the newspapers reported on the first public outing of the three-wheeled Benz Patent Motor Car, model no. 1.
What is Henry Ford's most famous quote? ›“If you think you can do a thing or think you can't do a thing, you're right.” “Coming together is the beginning. Keeping together is progress. Working together a success.”
Who was the first black man to make a car? ›Frederick Douglas Patterson was the first African American to build motorized cars. His father, Charles Rich Patterson, a former enslaved person, created C. R. Patterson and Sons Company, located in Greenfield, Ohio. Beginning in 1865, the company built fashionable carriages.
Who is the oldest American vehicle manufacturer? ›
In 1899 the business moved from Pittsburgh to Ardmore, Pennsylvania and where the group renamed it the Autocar Company. Today it exists as the oldest surviving vehicle company in the United States.
How much did a car cost in 1900? ›In 1900 a car, then hand-made, cost over $1,000. Henry Ford's original Model-T, introduced in 1908, cost $850, but by 1924 only $265: he was using an assembly line, and, in virtuous circle, was also selling far more cars. Over the century, the real price of a car fell by 50%.
When did horses stop being used? ›By the late 1910s, cities became inhospitable to the poor horse. Slippery asphalt was replacing dirt roads, neighborhoods began banning stables, and growers were opting for imported fertilizers instead of manure. As horses vanished, so did the numerous jobs that relied on the horse economy.
What did old cars run on? ›Beginning in the 1880s, inventors tried very hard to make cars that would run well enough to use every day. These experimental cars ran on steam, gasoline, or electricity.
What was the cheapest price for a Ford Model T? ›The Model T was the first mass-produced car that was affordable enough for a wide audience. In 1909 a new Model T cost $850, but by 1924 the price had gone down to only $260. The average assembly line worker could purchase one with four months' pay in 1914.
How much did a car cost in 1927? ›Prices for the Model A ranged from US$385 for a roadster to US$1,400 for the top-of-the-line town car.
How many Model T are left? ›“There were so many of them built — 15 million,” Anderson said. “There are still probably 10,000 to 15,000 on the road. People know 'Tin Lizzie' as an old car, even if they don't know it refers to the Model T. It shows up in literature, film and song.
What was the gas mileage of a Model T? ›1, 1908. 1908: Henry Ford introduces the Model T. The gasoline-powered car enjoys up to 21 miles per gallon (just six m.p.g. fewer than the average new vehicle sold today).
How many gallons of gas did a Model T hold? ›During most of the T's production run, its 10 US gal (38 L; 8 imp gal) fuel tank was mounted to the frame beneath the front seat. Because Ford relied on gravity to feed fuel to the carburetor rather than a fuel pump, a Model T could not climb a steep hill when the fuel level was low.
Did Model T have a battery? ›The electric motor is connected to the driveshaft at the place where the Model T's transmission would normally go. A bank of batteries sits in the engine bay, augmenting a bank of cells mounted under the seat.
Are there any original Model T left? ›
Although Ford no longer manufactures parts for the Model T, many parts are still manufactured through private companies as replicas to service the thousands of Model Ts still in operation today.
What is the oldest Chevy? ›The Chevrolet Series C Classic Six is the first automobile produced by American car manufacturer Chevrolet. It is one of the few Chevrolets made while record-setting Buick race car driver Louis Chevrolet was with the company.
How long did a Model T engine last? ›Certainly, my experience when I was running an original engine with all original parts was that this is a believable figure. The life expectancy of the whole car (i.e. time to scrap it),was given as 100,000 miles. This was in a time where a set of tyres was only meant to last 2000 miles.
What is the rarest car in the world? ›- 1 Ferrari Testarossa Spider – 1 Unit.
- 2 Pagani Zonda HP Barchetta – 3 Units. ...
- 3 Alfa Romeo 33 Stradale – 18 Units. ...
- 4 Shelby Daytona Cobra – 6 Units. ...
- 5 Ferrari F40 LM – 19 Units. ...
- 6 W Motors Lykan HyperSport – 7 Units. ...
- 7 Apollo Intensa Emozione – 10 Units. ...
- 8 Ferrari J50 – 10 Units. ...
The RWE Bagger 288
Upon its completion in 1978, the Bagger superseded NASA's Crawler-Transporter, made for moving space shuttles, as the world's largest land vehicle.
What is the number one fastest car in the world? The fastest production car in the world in terms of projected figures (before an official run has been made) is the Koenigsegg Jesko Absolut, with a calculated top speed target of over 310mph.
What was Ford's original slogan? ›Henry's early marketing strategies were bold and strident, including a 1905 campaign with the tagline: 'Don't Experiment: Just buy A Ford'.
What is the highest price Ford stock has ever been? ›Historical daily share price chart and data for Ford Motor since 1972 adjusted for splits. The latest closing stock price for Ford Motor as of May 22, 2023 is 11.63. The all-time high Ford Motor stock closing price was 22.67 on January 14, 2022.
Who was the first black millionaire in America? ›Madam C.J.
Walker (1867-1919), who started life as a Louisiana sharecropper born to formerly enslaved parents in 1867, is usually cited as the first Black millionaire.
It was a Winton and was bought by Robert Allison who lived in the small town of Port Carbon outside of Pottsville, PA. Alexander Winton owned a bicycle factory in Cleveland, Ohio. Robert Allison was 71 years old at the time and the car was purchased on April 1, 1898, for $1,000.
What was the first white car? ›
One early car that was definitely white was the 1908-10 Buick Model 10, a small car that was relatively competitive with the early Ford Model T. The Buick Model 10 was powerful for its size and earned the nickname “the white streak.”
What is the oldest car brand still operating? ›Founded in 1883, the German carmaker Mercedes-Benz is the oldest car brand still being produced today.
What is the oldest still running car manufacturer? ›Peugeot is the world's oldest car brand in existence. The company was established in 1810 and started off as a coffee-mill company by Armand Peugeot.
What is the oldest car brand ever? ›Peugeot was founded in 1803 by Jean-Pierre and Jean-Frédéric Peugeot and is therefore the world's oldest car brand. Originally a family-run grain mill, Peugeot manufactured saws, steel strips and springs for watchmaking before turning to bikes in 1830 and eventually cars in 1882.
What is the only black owned car company? ›Patterson, seeking to start his own company, used the opportunity to buy out Lowe's shares and became[ the sole proprietor of the company, renaming it C.R. Patterson and Sons, an act virtually unheard of at the time for a Black man.
Who was the first person to sell a car? ›Meanwhile, the first commercial car sales were made by Charl and Frank Duryea in 1893. It was more a gas-powered carriage than an automobile as we would understand.
Who actually made the first car? › How much was a loaf of bread in 1973? ›The price of a loaf of bread went up from 17.1 cents a loaf in 1947 to 35.3 cents in April, 1973. Soon thereafter grain deals with the Soviet Union under the Administration of President Richard M. Nixon sent the price soaring, and by August, 1973, the price in New York was 49 cents a loaf.
How much did a house cost in 1932? ›Housing values dropped by approximately 35 percent. A house, worth $6,000 before the Depression, was worth approximately $3,900 in 1932. By the early 1930s, many people owed more money through their existing mortgages than the reduced value of their home.
How much was a loaf of bread in 1940? ›YEAR | Cost of 1 lb. of Bread | Federal Minimum Wage |
---|---|---|
1940 | $0.10 | $0.30 |
1950 | $0.12 | $0.75 |
1960 | $0.23 | $1.00 |
1970 | $0.25 | $1.60 |
How often do horses poop? ›
A 1,000 pound horse will defecate approximately four to thirteen times each day and produce approximately nine tons of manure per year. The 1,000 pound horse will produce, on the average, 37 pounds of feces and 2.4 gallons of urine daily, which totals about 50 pounds of raw waste per day in feces and urine combined.
How long did horses live in the wild? ›Lifespan of Horses
The average lifespan of a domesticated horse is 25 to 30 years old. The average for Mustangs and other horses in the wild is typically closer to 15 years.
The largest horse in recorded history was probably a Shire named Sampson (later Mammoth), who was born in 1846. He stood 21.2 hands (86 inches, 218 cm) high, and his peak weight was estimated at 1,524 kilograms (3,360 lb).
What is the best fuel for older cars? ›Standard Low-Ethanol Fuels
While high-octane fuel is preferred for classics, they can run perfectly well on lower octane petrol, especially if the ignition is adjusted to counteract the change in combustion rate.
Ethanol can also corrode fiberglass and rubber, often found in classic cars. To keep your classic car in great shape, we recommend filling it with non-ethanol gas.
Did old cars run on alcohol? ›Alcohol has been used to fuel cars since the dawn of the modern automobile. Henry Ford's Model T was equipped for running on ethanol as well as gasoline.
What was unique about the Ford Model T? ›Released on October 1, 1908, the Ford Model T was a self-starting vehicle with a left-sided steering wheel, featuring an enclosed four-cylinder engine with a detachable cylinder head and a one-piece cylinder block. Fashioned from vanadium alloy steel, it offered superior strength despite its light weight.
When did Model T become popular? ›The Model T was the first mass-produced car that was affordable enough for a wide audience. In 1909 a new Model T cost $850, but by 1924 the price had gone down to only $260. The average assembly line worker could purchase one with four months' pay in 1914.
When was the Model T most popular? ›In 1909, automobile manufacturer Henry Ford introduced the Model T. This automobile became the most popular and affordable car available to the American people during the 1910s and the 1920s.
Was the Model T the most popular car? ›More than 15 million Model T's were sold during its years of production (1908–1927), making it the most popular automobile of the time.
How many miles did a Model T last? ›
Now we expect 200k miles on a car, 60 years ago 100k (most odometers didnt even go into the 100,000's). Model T's perhaps 30-50K, pre T probably 10-20K for a reasonable life expectancy.
How many Ford Model T's are left? ›Ninety years after this last car headed out onto the open road, it's estimated that some 60,000 Ford Model Ts still survive today. Incredibly, 50,000 of these are in road-going condition.
What is the best selling car in 1923? ›1923: Lancia Lambda
Most notably, the Italian sports tourer pioneered the use of monocoque construction instead of the heavier body-on-frame designs that were the norm at the time.
On December 1, 1913, Henry Ford installs the first moving assembly line for the mass production of an entire automobile. His innovation reduced the time it took to build a car from more than 12 hours to one hour and 33 minutes.
Was the Model T hard to sell? ›During the next decade, Model T tractor conversion kits were harder to sell, as the Fordson and then the Farmall (1924), as well as other light and affordable tractors, served the farm market.
How much did the Model T cost in 1908? ›When the Ford Model T was introduced in 1908, it cost about $950 (nominal dollars), with only 10,000 units produced. By 1924, 2 million units were produced at the cost of $300 each, making it one of the most mass-produced cars in history, with a total of 16.5 million units.
Is the Model T any color black? ›One of Henry Ford's famous quotes about the Model T was, "Any customer can have a car painted any colour that he wants, so long as it is black." The Model T only came in black because the production line required compromise so that efficiency and improved quality could be achieved.
What car beat the Model T? ›On February 17, 1972, the 15,007,034th Volkswagen Beetle comes off the assembly line, breaking a world car production record held for more than four decades by the Ford Motor Company's iconic Model T, which was in production from 1908 to 1927.
Which car has sold the most in history? ›Since its debut in 1966, the legendary Toyota Corolla has been destined for greatness and has sold over 50 million units through 12 generations. Even more impressive is that the Corolla became the world's best-selling car by 1974, a mere eight years after its introduction to the market.
What was the most popular car in 1972? ›1972: VW Beetle
It was with the 1972 model that the VW Beetle overtook Ford's famous Model T as the world's all-time most-produced automobile.